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Emma
Laurent

Senior UX Designer

Senior UX Designer with 7 years of experience designing B2B and B2C interfaces. I combine rigorous user research with aesthetic sensibility to create digital experiences that delight users and drive measurable business results.

Emma Laurent

Selected Work

Projects & achievements

Notable projects and achievements

'Oxygen' Design System — Doctolib
FigmaDesign TokensWCAG 2.1StorybookDocumentation

'Oxygen' Design System — Doctolib

Complete design system with 120+ components, design tokens, accessibility guidelines and interactive documentation. Adopted by 8 squads and 40+ designers/developers.

Telemedicine Journey Redesign
User ResearchPrototypingA/B TestingHealthcare UX

Telemedicine Journey Redesign

End-to-end redesign of the telemedicine experience for doctors and patients. Field research, co-design workshops, prototyping and data-driven iterations.

Accessibility Playbook
WCAG 2.1AccessibilityTrainingDocumentation

Accessibility Playbook

Created and deployed a practical accessibility guide for product teams. Per-component checklist, automated testing tools and training program.

UX Redesign — Deezer Flow Discovery
User ResearchFigmaA/B TestingData-Driven DesignMicro-interactions

UX Redesign — Deezer Flow Discovery

Complete redesign of the music discovery experience: in-depth user research, journey mapping, high-fidelity prototyping and A/B test validation. +28% engagement on the 'Flow' feature.

Experience

Professional experience

Career path and achievements

2022 – Present

Doctolib

Lead UX Designer

  • Lead designer for the telemedicine product used by 350,000 healthcare professionals and 70M patients
  • Created the 'Oxygen' design system with 120+ components, adopted by 8 product squads
  • Established a continuous user research program: 12 studies/quarter, 500-participant panel
  • Improved appointment booking completion rate from 72% to 91% through data-driven UX redesign
2019 – 2021

Deezer

UX Designer

  • Redesigned the music discovery experience, increasing engagement by 28% on 'Flow'
  • Designed real-time collaborative playlist mode (1.2M users at launch)
  • Conducted 60+ qualitative user tests and implemented systematic A/B testing
  • Close collaboration with ML engineers to seamlessly integrate recommendations into the UI
2017 – 2019

Agence Lunaweb

UX/UI Designer

  • UX/UI design for 20+ web and mobile projects across industries (fintech, health, e-commerce)
  • Introduced systematic user testing, reducing post-delivery iterations by 50%
  • Trained 3 junior designers in user research methodologies
Skills & Tools

My skills

Technical skills and soft skills

Technical skills

Figma

6 years of experience

User Research

7 years of experience

Design Systems

5 years of experience

Interactive Prototyping

5 years of experience

WCAG Accessibility

4 years of experience

Soft skills

User Empathy

Conducted 200+ user interviews

Collaboration

Close work with Product, Engineering and Business

Storytelling

Presenting design concepts to stakeholders

Systems Thinking

Holistic view of user journeys

Education

Education

Degrees, academic background and skill development

2017

MSc Interaction Design

Strate – School of Design

2015

BA Graphic Design

École Estienne Paris

Certifications

Certifications

2020

Google UX Design Professional Certificate

Google / Coursera

2021

Certified Usability Analyst (CUA)

Human Factors International

2023

WCAG 2.1 Accessibility Specialist

IAAP

Interests

Inclusive Design

Advocating for design accessible to all, regardless of disability

Illustration

Digital and watercolor illustration, minimalist style

Let's create something amazing

Feel free to reach out to discuss your projects.